Market Research Analysts and Marketing Specialists

Market Research Analysts and Marketing Specialists

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Key Competencies * Analytical Thinking * Attention to Detail * Dependability * Integrity * Initiative * Adaptability/Flexibility * Persistence * Cooperation * Independence * Achievement/Effort

Representative Tasks * Prepare reports of findings, illustrating data graphically and translating complex findings into written text. * Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. * Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.



Job Family Business and Financial Operations

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