Key Competencies * Initiative * Leadership * Dependability * Achievement/Effort * Attention to Detail * Adaptability/Flexibility * Persistence * Integrity * Innovation * Cooperation
Representative Tasks * Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. * Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers. * Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Job Family Management
Sample Job Titles Account Supervisor, Brand Manager, Bridal Consultant, Business Developer, Business Development Director, Business Development Manager, Business Development Specialist, Channel Manager, Commercial Director, Commercial Lines Manager, Community Relations Director, Digital Marketing Manager, Fashion Coordinator, Fashion Marketer, Head of Marketing, International Trade Specialist, Internet Marketing Manager, Market Analysis Director, Market Development Executive, Market Research Manager, Marketing Administrator, Marketing Agent, Marketing Assistant, Marketing Communications Specialist, Marketing Coordinator, Marketing Director, Marketing Executive, Marketing Manager, Marketing Officer, Marketing Planner, Marketing Sales Supervisor, Marketing Vice President, Media Marketing Director, Media Planner, Membership Administrator, Membership Director, Pricing Analyst, Pricing Manager, Pricing Specialist, Product Line Manager (PLM), Product Manager, Product Marketing Manager, Sales and Marketing Manager, Sales and Marketing Vice President, Sales Marketing Director, Sales Officer, Sports Marketer, Strategic Planner, Strategist, Sustainable Products Marketing Manager, Trade Specialist, VP Marketing, World Trade and Maritime Division Manager.