Privacy Policy for Adaptive Immersion

1. Introduction

Adaptive Immersion (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard information when you visit our website, https://adaptiveimmersion.com/, and use our training platforms or services.

2. Information We Collect

We collect information that identifies, relates to, describes, or could reasonably be linked, directly or indirectly, to you (“Personal Information”). Over the past 12 months, we have collected the following categories of Personal Information:

• Voluntary Information: Identifiers such as names, email addresses, and professional affiliations provided via demo requests or contact forms.

• Billing & Contractual Information: Commercial information necessary to establish and maintain business relationships, including billing details and professional contact info for service agreements.

• Platform & Performance Data: Professional or employment-related information. If you use our simulation or assessment tools, we may collect performance metrics, decision-making data, and interaction logs.

• Usage Analytics & Technical Data: Internet or other electronic network activity information. This includes IP addresses, browser types, device identifiers, pages visited, referral URLs, and the date/time of access collected automatically through cookies, tracking pixels, and similar diagnostic tools.

3. How We Use Your Information

We operate under a “consent-first” model; therefore, optional tracking technologies are only activated upon your explicit consent via our management banner. We use the collected data to:

• Provide and maintain our immersive training simulations.

• Analyze and improve our AI-driven scenario generation.

• Communicate with you regarding service updates or inquiries.

• Manage billing, contracts, and administrative obligations.

• Ensure the security and integrity of our technical infrastructure.

4. Data Retention and Disposal

We retain your personal information only for as long as it is necessary to fulfill the purposes outlined in this policy, including business, legal, or contractual requirements. Retention periods are determined based on the nature of the data and our legal obligations. When data is no longer required, it is destroyed or anonymized using secure disposal practices.

5. Data Sharing, Sales, and Cross-Context Advertising

We do not sell your personal information to third parties for monetary consideration. However, we do use third-party analytics and tracking technologies (such as cookies and pixels) to evaluate website performance and optimize our services. Under the California Consumer Privacy Act (CCPA/CPRA), this digital tracking activity may be legally classified as a “sale” or “sharing” of personal information for cross-context behavioral advertising. We share data only under the following conditions:

• With Service Providers: Trusted third parties that host our website, process payments, or manage our internal operations under strict data processing agreements.

• Client Reporting: For employer-mandated training programs, performance data is shared with the client organization as per our service agreement.

• Legal Compliance: When required by law or to protect the safety, rights, and property of Adaptive Immersion and its users.

You can opt out of cookie-based “selling” or “sharing” at any time by utilizing our “Do Not Sell or Share My Personal Information” link in our website footer, or by adjusting your preferences in our cookie management banner.

6. International Data Transfers

Our operations are primarily located in the United States. By using our services, you acknowledge that your information may be transferred to, and processed in, jurisdictions outside of your country of residence, where data protection laws may differ. We implement appropriate safeguards to ensure your data remains protected.

7. AI and Anonymized Data

To improve our “Precision Insights” and machine learning models, we may use anonymized, de-identified, and aggregated data. This data does not identify any individual and is used strictly for technical R&D and refining training efficacy.

8. External Links Disclaimer

Our Site may contain links to third-party websites and applications of interest that are not affiliated with us. Once you have used these links to leave the Site, any information you provide to these third parties is not covered by this Privacy Policy. We are not responsible for the content or privacy and security practices of any third party.

9. California “Shine the Light” Law

California Civil Code Section 1798.83 permits users who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. We do not disclose personal information to third parties for their own direct marketing. To make an inquiry, please contact us at info@adaptiveimmersion.com.

10. California Consumer Privacy Rights (CCPA/CPRA)

If you are a California resident, you possess specific rights regarding your personal information, including automated tracking data collected via cookies:

• Right to Know and Access: You may request a disclosure of the categories and specific pieces of personal information we have collected, used, or shared about you over the past 12 months.

• Right to Delete: You may request the deletion of personal information collected from you, subject to certain legal exceptions.

• Right to Correct: You may request that we correct inaccurate personal information that we maintain about you.

• Right to Opt-Out: You have the absolute right to direct us not to “sell” or “share” your personal information via tracking technologies.

• Right to Non-Discrimination: We will not discriminate or retaliate against you for exercising any of your privacy rights.

How to Exercise Your Rights:

• To Opt-Out of Tracking: Click the “Do Not Sell or Share My Personal Information” link in our website footer or adjust your preferences in our cookie banner.

• Global Privacy Control (GPC): Our website actively recognizes and honors universal browser opt-out signals. If your browser transmits a GPC signal, our system will automatically opt you out of target-tracking cookies.

• To Request Access, Correction, or Deletion: Please submit your request to us at info@adaptiveimmersion.com. We may require you to verify your identity before processing your request.

11. Security

We implement industry-standard administrative, technical, and physical security measures—such as SSL/TLS encryption and Google reCAPTCHA for spam and abuse protection—to protect your data. Given our involvement in high-stakes training sectors, we prioritize the confidentiality and integrity of your performance records.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us at: info@adaptiveimmersion.com